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ELF Capital Advisory GmbH
Eurotheum, Neue Mainzer Str 66 - 68
60311 Frankfurt am Main
Tel. 069 / 24751 9944

November 2021

Christian Fritsch,
ELF Capital Group

ELF Capital supports the Berlin-based diversified brands group Private Pier Industries with a flexible financing package of more than 20 million euros. The long-term financing is structured as flexible solution and offers strong entrepreneurial discretion. As a result, Private Pier Industries has enough leeway to fully capture its growth opportunities laying ahead and accelerate growth across all verticals. Private Pier Industries markets the dog food brand Irish Pure, the whiskey brands Grace O’Malley Whiskey and Proclamation Whiskey, and the fashion label Lemanjá. With this transaction, ELF Capital once again proves to be a long-term and reliable financing partner for owner-led companies. In Germany alone, ELF Capital has already completed four transactions in the past twelve months. ELF founding partner Christian Fritsch said: “We are very pleased to support Private Pier Industries with our flexible capital that best accounts for the requirements of the business and all stakeholders. Private Pier Industries is an excellent example of owner-led companies where our capital can pave the way to strong growth and significant value creation.” Stefan Hansen, Co-Founder of Private Pier Industries, said: ” ELF was clearly our partner of choice and offered us the best tailored financing package to further accelerate the growth of our business. ELF’s reliability, speed and entrepreneurial approach have proven invaluable. We are very much looking forward to working with ELF in the years to come.”

About Private Pier Industries
Private Pier Industries (“PPI”) is a diversified brands group with the three verticals Spirits, Pet Food, and Fashion. Capitalising on more than 30 years of experience in brand building, PPI’s focus lies on creating, developing, and operating internationally relevant brands. The focus lies on branded products in growth industries that require creative communication strategies. PPI is headquartered in Berlin, has operations in Germany and Ireland and employs 60 people.
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About ELF Capital Group
ELF Capital Group specializes in flexible financing solutions for medium-sized companies with a focus on Germany, Austria and Switzerland as well as Northwest Europe. The entire investment team has many years of experience in structuring tailor-made financing solutions for owner-managed medium-sized companies, management teams and private equity portfolio companies looking for an entrepreneurial, reliable and committed financing partner. ELF Capital offers individually designed financing solutions for established, fast-growing medium-sized companies as well as for companies in special situations. ELF’s focus is on capital solutions for companies with solid and profitable business models, leading market positions and good growth prospects.